Turn happy customers into a revenue stream.

Thrivelogic helps B2B software companies increase revenue and reduce customer acquisition costs by leveraging the trust you’ve already earned.

Trusted by Founders and Teams

“Marcus proved to be an extremely valuable asset to Stay with an unmatched reliability for taking on complicated architectural tasks. Methodical and accurate, everything produced by Marcus was done with absolute perfection. Marcus is versatile, eager, and ready to take on any challenge. His contribution will be recognized for years to come. ”

Aaron Taylor
Aaron Taylor
Director of Engineering, Stay

“Marcus thinks logically to solve any problem and tries to analyze the impact by taking several different paths. I have seen him going up and beyond in fixing issues not logged or raised by anybody. He doesn't shy away from telling it to the team, which makes him a valuable person who is building the product right.”

Shivani
Shivani Sharma
Product Manager, Archon Systems

Services - Your Next Growth Channel Is Already Here

You’ve got a great product and happy customers—but growth is slowing, CAC is rising, and paid channels are getting more expensive.

Referrals are often underutilized or untracked. That’s where we come in.

Here's how it works:

  • Watch a 2-Minute Case Study. Start by watching a short, personalized Loom video where I break down a real-world referral strategy used by a company like yours. You’ll get a quick, high-level view of what’s possible—no fluff, no sales pitch.
  • Book a Strategy Call. If the case study sparks ideas, we’ll hop on a 30-minute call to explore what a referral or affiliate system could look like for your business. We’ll discuss your goals, current acquisition channels, and whether a referral system makes sense for your model.
  • Get a Custom Growth Roadmap. In a paid 1:1 roadmapping session, we’ll design a referral strategy tailored to your product and customer base. You’ll walk away with a step-by-step game plan you can implement—or have me implement for you.
  • Execute & Optimize. If you’d like help bringing the plan to life, I’ll build and launch your referral system with minimal lift from your team. We’ll track performance, test incentives, and make sure the system delivers real results—like lower CAC and new revenue.

    And if the system doesn’t generate results, you don’t pay. You only invest when it works—performance first, always.

About Thrivelogic

Thrivelogic partners with B2B software companies to drive growth through data, experimentation, and technical insight.

  • Marcus Papin

    Marcus Papin

    Founder

    A software engineer turned growth strategist, Marcus blends technical depth with business acumen—hosting The Tech Founders Podcast and working closely with tech leaders to uncover what actually drives growth.

Contact - Let's work together